Linear's pricing page is like a beautifully designed restaurant menu with no chef's recommendation — everything is presented with equal weight, equal font size, equal buttons, and an implicit message to the diner: 'you figure it out.' The four self-serve tiers sit in identical visual containers with identical 'Get started' labels, which means a visitor who arrived ready to choose must now do the cognitive work of evaluating Free vs. Basic vs. Business from scratch, with no satisficing shortcut.

Satisficing Behavior research (Simon) suggests that identical options without a 'good enough' signal increase abandonment by 20-30% as users either freeze or leave to comparison-shop. The feature comparison table — spanning dozens of rows across Security, Analytics, AI Workflows, and more — then compounds this: enterprise evaluators scanning for compliance rows (SCIM, HIPAA, Audit log) must scroll past Core features to find them, a Serial Position Effect dead zone that buries the highest-stakes features where attention is lowest.

And while the page carries a 'Trusted by 25,000 companies' stat and a strong logo strip including Vercel, Cursor, OpenAI, and Coinbase, these trust signals never appear at the moment of highest intent — adjacent to the plan cards — meaning the logos do their job for general credibility but not for plan-selection confidence. There are 4 more friction points inside, but these three are where the plan-selection rate is leaking.