Design that moves metrics, not just hearts.
We ground every design decision in behavioral research. The result? SaaS products that convert more trials, retain more users, and drive measurable revenue growth.
Trusted by ambitious SaaS teams at
"I watched too many great SaaS products fail because users couldn't figure them out. The founders blamed the users. The designers blamed the requirements. Everyone was guessing.
But confusion isn't random—it's predictable. Fix the right friction points and trial conversions jump 30%. Simplify the right decisions and support costs drop by half. This happens consistently, across industries.
I started Nudgent because founders deserve better than guesswork. When you understand how users actually make decisions, you can build products that convert."
Ivan, Founder
“Ivan combined deep system-design expertise with rare ownership, revamping our product UX while acting like a core member of the team.”
Business Impact: from 2-hour setup to 20-minute activation, Fortune 500 adoption
Here's how we think about your product
Through the eyes of your users. Because that's the only perspective that matters.
We check:
Why 68% abandon signup flows, which form fields kill conversion, how many steps between "sign up" and first value.
You get:
Streamlined onboarding that cuts abandonment by 40-60%. Clear paths to first value with dev-ready fixes.
We check:
Cognitive overload, features 73% of users never find, workflows requiring tribal knowledge.
You get:
Simplified navigation with progressive disclosure. Interfaces that feel intuitive day one, powerful by day thirty.
We check:
Marketing-to-product gaps, why 43% of trials end disappointed, where demos create false expectations.
You get:
Aligned messaging that sets accurate expectations. Onboarding that delivers promised value immediately.
We check:
Dark patterns triggering EU fines, hidden costs surfacing at checkout, frustrating cancellation flows.
You get:
Transparent design that builds confidence. Ethical UX that converts better than manipulative patterns.
We check:
Whether users see ROI within 30 days, why 61% don't renew despite usage, value lost in complex reporting.
You get:
Clear value visualization that justifies every dollar. Renewal experiences that feel like obvious decisions.
"He turned complex concepts into a scalable design system that still shapes our platform and streamlined workflows across multiple products."
The Psychology Behind Our Process
We don't guess. We apply proven principles.
The Fogg Behavior Model
Behavior = Motivation × Ability × Trigger. When users quit, one of these is broken. We find which one.
Cognitive Load Theory
The human brain can only process 7±2 things at once. Is your interface asking for 15?
Loss Aversion Principle
People fear losing more than they enjoy gaining. Are you framing features as losses or gains?
The Paradox of Choice
Too many options paralyze users. We use behavioral economics to simplify decisions.
“Delivered a top-level, creative UX solution for a complex project—beyond expectations and always accountable.”
Pick your starting point
Start small, get results quick, then move to the next stage...
Audit
Identify 10+ quick wins worth 30% trial conversion increase
5 days
Redesign
Complete behavioral transformation with measurable results
4 weeks
Optimize
Compound 5-10% monthly improvements forever
Monthly
"I personally review every potential client. If I don't think we can help, I'll tell you straight away. But if your users are struggling and you are losing revenue because of it?
We need to talk."