Design that moves metrics, not just hearts.
We ground every design decision in behavioral research. The result? SaaS products that convert more trials, retain more users, and drive measurable revenue growth.
Trusted by ambitious SaaS teams at
+20 more
"I watched too many great SaaS products fail because users couldn't figure them out. The founders blamed the users. The designers blamed the requirements. Everyone was guessing.
But confusion isn't random—it's predictable. Fix the right friction points and trial conversions jump 30%. Simplify the right decisions and support costs drop by half. This happens consistently, across industries.
I started Nudgent because founders deserve better than guesswork. When you understand how users actually make decisions, you can build products that convert."
Ivan, Founder
“Ivan combined deep system-design expertise with rare ownership, revamping our product UX while acting like a core member of the team.”
Here's how we think about your product
Through the eyes of your users. Because that's the only perspective that matters.
We check:
Why new users get stuck at sign-up, where forms confuse them, what stops them cold
You get:
Clear paths forward that actually work - typically 10+ quick fixes you can implement immediately
We check:
Where users lose motivation, which screens overwhelm them, when they think "forget it"
You get:
Simplified flows that feel obvious, removing friction at key decision points
We check:
Gaps between your marketing promises and product reality, where users feel misled
You get:
Aligned experiences that deliver on expectations - building trust from first touch
We check:
Hidden fees, dark patterns, forced continuity, trust-breaking moments
You get:
Transparent design that builds confidence - ethical UX that converts better
We check:
Whether users see and feel the value they're getting, what drives renewal decisions
You get:
Clear value communication that justifies the price - reducing churn and increasing LTV
"He turned complex concepts into a scalable design system that still shapes our platform and streamlined workflows across multiple products."
The Psychology Behind Our Process
We don't guess. We apply proven principles.
The Fogg Behavior Model
Behavior = Motivation × Ability × Trigger. When users quit, one of these is broken. We find which one.
Cognitive Load Theory
The human brain can only process 7±2 things at once. Is your interface asking for 15?
Loss Aversion Principle
People fear losing more than they enjoy gaining. Are you framing features as losses or gains?
The Paradox of Choice
Too many options paralyze users. We use behavioral economics to simplify decisions.
“Delivered a top-level, creative UX solution for a complex project—beyond expectations and always accountable.”
Pick your starting point
Start small, get results quick, then move to the next stage...
Audit
Find the problems
5 days
Redesign
Fix it right
4 weeks
Optimize
Keep improving
Monthly
"I personally review every potential client. If I don't think we can help, I'll tell you straight away. But if your users are struggling and you are losing revenue because of it?
We need to talk."